Notes for people
building a store.
Plain-language guides and platform reviews, written to help you choose once and not have to start over.
Guides and reviews, in one place
Buying guides to help you decide, and platform reviews to help you check the details before you commit.
7 questions to ask before you choose a platform
Seven checks on cost, skills, growth, payments and exit options, so you pick a platform you will not outgrow.
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Shopify
The most popular all-in-one platform for launching and scaling your own online store.
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WooCommerce
A free, open-source plugin that turns any WordPress site into a full online store.
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BigCommerce
An enterprise-grade store builder built for scaling fast-growing online brands.
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Wix eCommerce
A drag-and-drop store builder aimed at small businesses launching their first shop.
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Squarespace Commerce
A design-focused website builder with strong built-in selling tools.
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Magento (Adobe Commerce)
A highly customizable open-source platform built for large, complex online stores.
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PrestaShop
An open-source store builder popular across Europe, with full control over hosting.
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OpenCart
A lightweight, free open-source platform for developers who want full customization.
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Ecwid
Add a full shopping cart to any existing website, blog, or social page in minutes.
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Square Online
A free store builder tied directly to Square's point-of-sale and payments.
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Webflow eCommerce
A design-first website builder with commerce features for highly custom stores.
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Shift4Shop
An all-in-one platform with a generous free plan for qualifying merchants.
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Salesforce Commerce Cloud
An enterprise commerce platform built for large B2B and B2C operations.
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Weebly
A simple, beginner-friendly site and store builder now part of Square.
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Volusion
A dashboard-focused SaaS platform built around inventory and order management.
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Big Cartel
A lightweight platform built specifically for independent artists and small sellers.
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Sellfy
A simple storefront for creators selling digital products, subscriptions, and merch.
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Gumroad
A minimal storefront built for creators selling digital downloads directly to fans.
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